Taking on new restaurants now

Stop bleeding margin to delivery apps. Turn their commission
in to your profits.

We build with Shopify

Free 15-minute call · No commitment

Take your profits back

Keep your profits, build your business

Most restaurants lose money they don't have to

of customers would prefer to order direct.

of customers reorder from places they already know.

more spent per transaction when customers order direct.

See The Numbers

How much are you losing?

Slide to see what you'd keep if your regulars ordered direct from you instead of through the apps.

Paying the apps per year
£42,900
Keeping with your own site
£0
0%
0% — app only90% — with your own site
Slide to see what happens when customers order direct.
Cost per regular, per year
£286
For one customer ordering weekly
Annual app turnover
£171,600
£3,300/week · 150 orders × £22

Sources: Commission rates from Just Eat, Deliveroo, Uber Eats published fee schedules (14–35%). Average order values based on KPMG UK takeaway consumer survey 2023 (4,000 respondents).

Protect Your Margins

Protect your margins

The real cost of each approach — what you actually pay per order over time.

Deliveroo · Uber Eats

Delivery Apps

3 years →
£128,700
total cost over 3 years
×25–35% commission on every order
×No customer data. They own the relationship
×Regulars pay the same rate as new customers

Other ordering platforms

Other Providers

3 years →
£103,556
total cost over 3 years
×7% commission + per-order fees + monthly sub
×Generic templates. Your site looks like everyone else's
×They share your customer data, not give it to you
×Support drops off after onboarding

Your own site

GridWork

3 years →
£85,122
total cost over 3 years
✓Zero commission. One-time build, then it's yours
✓Custom site built for your brand, not a template
✓You own everything. Site, customer data, the lot
✓Backed by Shopify's 24/7 live chat, phone, and email support
vs delivery apps, you keep an extra£43,578
vs ordering platforms, you still save£18,435

Based on 150 orders/wk. App orders at £22 avg, direct orders at £29.70 avg (35% higher, industry average for direct vs third-party). 42% of orders from repeat customers shifted to direct ordering. Apps at 25% commission. Ordering platforms based on typical mid-tier pricing (7% + 50p/order + £99/mo). Gridwork: £1,497 one-time + Shopify Basic £19/mo + 2% + 25p processing via Shopify Payments. Discovery orders remain on apps in all scenarios.

The Strategy

Reframe: Commission = Ad spend

The apps aren't your enemy. They're your acquisition channel.
Here's how to use them that way.

1
Acquire

The apps are your acquisition channel

Every commission you pay is the cost of a new customer finding you. That's fine — it's advertising. The mistake is paying that same rate on the tenth order from the same person.

New customer via appWorth the commission
Repeat customer via appWasted margin
2
Capture

Every delivery includes a QR card

We design a branded card, specific to your restaurant, that goes in every bag. Customers scan it, land on your site, and know they can save next time by ordering direct.

3
Convert

Offer a discount — and still make more

On your own site you can offer 10–15% off and still save 20–25% in margin compared to what you were paying the apps. Better for the customer. Better for you.

70%

of customers want to order direct if they can

62%

would be tempted to switch for a discount

4
Retain

Keep them coming back direct

Once someone orders from your site you own the relationship — their number, their history, their loyalty. No platform between you and your customer.

  • Bulk SMS blasts with offers
  • Local Meta ads
  • Spin-to-win loyalty games
  • Time-limited deals & flash offers

Ready to claim back your commission?

Real Work. Real Client.

See what we actually build

heatandeat.uk
Heat & Eat restaurant website built by GridWork

View the live site →

Very professional, friendly, and fast. Worked with me to get my website exactly as I wanted it, I would recommend their services to anyone.

M
Mohammed Nunu
Heat & Eat
★★★★★
Read onGoogle

The Process

How it works

Book a call

We look at your setup and work out the numbers.

See your site

We mock up a version using your branding so you can see it before committing.

Go live

Deposit to start, we build it out, you're taking direct orders sooner than you think.

Simple Pricing

Simple pricing. One-off payment.

No monthly fees to GridWork. No contracts. Free hosting included.

Starter
£497
One-off payment · Free hosting
  • Professional one-page site
  • Mobile-first, fast & responsive
  • OpenTable or similar integration
  • Click-to-call & contact details
Add-on
Paid ads to drive traffic to your site
Built to grow - easily upgrade to Menu or Menu+ at any time.
Menu
£1,497
£1,850
One-off payment · Free hosting
Pays for itself in ~3 weeks*
  • Everything in Starter
  • Full online ordering site
  • Shopify backend — yours to manage
  • Full menu with categories & prices
  • All-in-one POS system (£200 value)
  • Local SEO & AI search optimisation
Add-ons
Paid ads to drive traffic to your site
Offer creation + a targeted paid ad for that offer
Menu+
£3,997
£5,000
One-off payment · Free hosting
Pays for itself in ~5 weeks*
  • Everything in Menu
  • Multi-page site with dedicated sections
  • Visual menu with food photography
  • AI-generated food image backgrounds
  • Maximum design customisation
  • Multiple competitor-researched offers
  • Paid ads driving traffic to each offer

* Based on ~150 orders/week at £22 average order value and 25% platform commission — the defaults in the calculator above.
Actual payback depends on your volume, order value, and how many customers switch to ordering direct.

"Our packages aren't just designed to be nice websites — they're designed to generate business."

Questions

Questions

Yes. We'll show you what we'd build for your restaurant before you commit to anything. If you want to go ahead, great. If not, it's cost you nothing.
No. You stay on every app. They're great for getting new customers through the door. The strategy is to move your repeat customers onto your own site so you stop paying commission on people who already know you.
Customers order through your site, pay by card, and the order prints straight to your kitchen. Same workflow as Just Eat. The difference is you keep 100% of the sale. You stay on the delivery apps for new customers, but your regulars order direct through your site where there's no commission.
Every order that goes out gets a card with a QR code linking to your site. Customers save money ordering direct, so they switch naturally. Research shows 63% of customers would order direct if the prices are lower. On your site, they will be.
We set you up with a Sunmi (or similar) all-in-one POS system. Orders come through and print automatically — same experience your kitchen already has with Just Eat or Deliveroo, just without the commission.
Depends on your order volume, but most takeaways doing 100+ orders a week on the apps make back the cost of the site within the first couple of months in saved commission alone.
No fees to us. You pay Shopify around £28/mo for hosting your store, and standard card processing at 2% + 25p per transaction. Shopify pays out to your bank within 1–3 business days. Your site is hosted free on Vercel and we pass that on to you. No commission, no hidden charges.
Your menu, your logo if you have one, and any photos of your food. If there's a competitor's site you like the look of, send that over and we'll use it as a reference. If you don't have all of that, don't worry — we'll work with what you've got.
Fully. It's your site, built for your brand. If you want changes down the line, you or any developer can update it. You're not locked into a platform or a template.
There isn't one. We show you what we'd build for free because we're confident you'll want to go ahead. If you don't, that's fine. No chasing, no spam.

Get Started

Use the apps to get found, use your site to get paid

Claim back your profits now.

Packages from £497 - one-off payment, free hosting included